IAGES Launches Festive Campaign to Promote Jeweller Accreditation Checks
The Indian Association for Gold Excellence and Standards has released the first of three films under #PehlaCheckIAGES, urging consumers to verify jeweller accreditation before purchasing or exchanging gold.
Lukson Launches ‘You Are the Occasion’ Campaign for Diwali 2026
The laboratory-grown diamond jewellery brand’s festive campaign focuses on self-expression and encourages consumers to buy jewellery beyond traditional occasions.
Digital Gold Market Could Reach USD 170 Billion by 2031: WGC-BCG Report
A World Gold Council and Boston Consulting Group report projects digital gold to reach USD 160–170 billion by 2031, provided the industry addresses barriers related to trust, access, utility and cost.
Self-Purchase and Digital Discovery Expand Jewellery Demand Beyond Metros
Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.
Nakshathra Gold & Diamonds Appoints Mammootty as Global Brand Ambassador
Nakshathra Gold & Diamonds has appointed actor Mammootty as its global brand ambassador as the retailer plans to expand its presence across India and international markets.
PNG Jewellers Launches ‘Unstoppable Legacy’ Campaign with Madhuri Dixit, Ranbir Kapoor
PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.
Reva Diamonds Reports 46% Q2 Revenue Growth, Expands Retail Network to 38 Outlets
The natural diamond jewellery retailer recorded 75.75% revenue growth in H1 FY27 and added company-operated stores in Pune and Nashik.
Gold, Silver Prices Likely to Track Crude Oil in Near Term
Chirag Thakkar of Amrapali Group told media that crude oil movements could influence gold and silver prices, while festive demand and investment interest remain key market factors.
QWEEN Introduces 3D Virtual Try-On for Jewellery Shopping in India
The partnership with Perfect Corp. brings hyper-realistic augmented reality to QWEEN’s digital platform, covering up to 2,300 jewellery SKUs.
VBJ Launches ‘The Bangle Beauties’ With 10,000+ Designs
Vummidi Bangaru Jewellers’ month-long bangle festival brings together gold, silver, diamond and platinum designs, with customisation and occasion-led collections.
WHP Jewellers Launches ‘WHP Now’ With Four-Hour Jewellery Delivery
The new service targets lightweight, daily-wear and gifting-led jewellery, with four-hour delivery currently available across Mumbai and Navi Mumbai.
Senco Gold & Diamonds Partners With Olocker For Free Jewellery Insurance
Senco Gold & Diamonds has partnered with Olocker to offer free jewellery insurance on qualifying purchases, covering snatching, robbery and housebreaking risks to customers across the retail network.
Prasad Jewellers Launches Rap Campaign to Target Gen Z
Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.
Aditya Birla Capital Enters Gold Loan Market, Targets 1,000 Branches
Aditya Birla Capital will enter India’s gold loan market, targeting 1,000 dedicated branches over three years as rising gold values support secured lending demand.
IAGES marks first anniversary with 140+ accredited partners
IAGES marked its first anniversary on August 8 in Mumbai, reporting 140+ accredited partners across 750+ stores in 235+ cities and continued efforts to strengthen gold industry standards.
